What is Apple Business Connect?

Apple Business Connect is a platform by Apple that enhances business-customer interactions. Integrated with Apple Maps, it allows businesses to update their profiles, ensuring accurate information for users. Features include direct messaging from various Apple services like Safari and Siri, a customisable business profile on Apple Maps, seamless appointment scheduling, and the ability to share rich content like photos and videos directly with customers.

Using Apple Business Connect to Manage Your Business Information

Apple Business Connect is a web portal that allows business owners to manage their business details across Apple’s ecosystem. Here’s how to use it:

Step 1: Accessing the Portal

Navigate to the Apple Business Connect portal.

Step 2: Sign In or Register

Use your Apple ID associated with your business to sign in. If you don’t have one, you’ll need to create a new Apple ID for your business.

Step 3: Check Existing Listings or Add New

• Selects the type of business, Unless you have a D-U-N–S number, which will be very hard to obtain for an Australian small business, select Small Business.

• If your business already exists on Apple Maps, you can claim it and start managing its details.
• If your business isn’t listed, you can add it by providing essential details like business name, location, contact information, and more.

Step 4: Verification

Apple will verify the authenticity of your business. This might involve:

• A phone call or email to the provided contact details.
• Verification of official business documents.

Step 5: Update Business Information

Once verified, you can:

• Correct any inaccuracies in your business name, location, contact details, and more.
• Add or update your business logo and photos.
• Specify your business category and even add subcategories to help users find your business more easily on Apple Maps.
• Customise the “Good to Know” section of your listing with details like “free Wi-Fi,” “wheelchair accessible,” etc.
• If the location on the listing is incorrect, you can precisely move the pin on the map.

Add Special Offers and Actions

Once up and running, you can utilise your listing in the following ways:

• Introduce time-limited offers or promotions.
• Implement custom actions, allowing customers to book, order, or interact with your business directly from the listing.

Monitor Insights

Apple Business Connect also offers an insights dashboard. Here, you can see how customers find and interact with your business listing, helping you understand its performance and make necessary adjustments.

Apple Business Connect offers a unique and efficient way for Australian small businesses to engage with their customers. By setting up an account, you can provide a more personalised and direct communication channel, enhancing customer satisfaction and loyalty. So, take the leap and connect your business with the world of Apple today!