2023 Design Trends

In the constantly evolving world of website design, it’s important to keep your website up to date with the latest trends in order to capture visitor attention and stay competitive. Some trends to keep an eye on in 2023 include motion design elements, the revival of retro styles such as art deco and Memphis design, and the return of serif fonts. By incorporating these elements into your website design, you can create a dynamic and visually appealing online experience for your visitors. Stay ahead of the curve and ensure that your website stays modern and relevant with the latest design trends.

Motion Design

Motion design is becoming an increasingly popular trend in website design. There are many ways to incorporate motion into a website, including scrolling effects, animated illustrations, cinemographs, animated cursors, video, and kinetic typography.

Scrolling effects are initiated when a user scrolls up or down on a page, and can include background images morphing or text styles and colours changing. Animated illustrations involve responsive animations that are triggered when the user moves their cursor over an image. Cinema graphs are similar to photos, but have a few small elements that move and repeat in a loop. Animated cursors can be customized with fun designs or change their appearance when clicking on specific content. Video can be easily embedded on a website and used as a pop-up, on the hero page, or played on a loop. Kinetic typography is a type of design that includes text banners that cycle across the screen, headings that slide in from off screen, and moving section labels that draw attention to an area.

Overall, the incorporation of motion design elements is a great way to capture visitor attention and make a website more dynamic and engaging.

Retro Styles

The revival of retro styles in modern web design has become a popular trend. Art deco, originally popularized in the 1920s and 1930s, features strong lines, geometric patterns, and zigzags and is known for its glamour, craftsmanship, and cultural progress. Memphis design, popularized in the 1980s, is a bright, multi-coloured style characterized by a variety of colours, shapes, and patterns arranged in an eclectic but aesthetically pleasing way. Brutalism, a style from the 1950s and 1970s, is blocky, stark, and minimal in appearance, with a focus on white space and functionality. In 2023, a more subdued form of brutalism is expected to emerge, combining with minimalism to create a subtle yet striking style.

Typography

Serif fonts are expected to be a popular trend in 2023, as there is a return to more traditional and classic design elements. These fonts are often used for logos, branding materials, and other high-end design projects and can add a touch of elegance to designs. In the coming year, we may see a variety of non-traditional serif fonts with unique ascenders and descenders and other standout features. Many new companies and brands are choosing serif fonts for their logos, and some are even rebranding to include these fonts in their media kits. Sans-serif fonts have been popular for a long time, but the use of serif fonts in branding can make a company’s image more interesting and unique. There are many different styles of serif fonts to choose from, allowing designers to be creative with their branding projects. Custom serif fonts can also be created by skilled font creators to make a brand truly stand out.

Website design trends to watch out for in 2023 include motion design elements and the revival of retro styles such as art deco and Memphis design. Serif fonts are also expected to make a comeback, adding a touch of elegance and classic design to high-end projects. These trends demonstrate the importance of keeping your website design modern and up to date in order to capture visitor attention and stay competitive. If you’re looking to refresh your website design, consider Dropwire Digital. We now offer plans which include a FREE design refresh every three years. Keep your website looking its best and stay ahead of the curve with Dropwire Digital. Click Here to learn more about our hosting plans and three year FREE design refresh options.